
October 11, 2025
The Best Recession <> Depression Chat Ever
What follows are notes prepared and shared by my friend John Diack on a recent web-conference. You are invited to view the full discussion and access source documents: Recession or Depression: Why What Happens NEXT Matters.
Goals for this chat:
• prepare to be our very best as humans, regardless…
• prepare to be our very best as investors, regardless…
• focus on a level of well-being that gives us (and those around us) resilience
Definitions:
Recession – a period of temporary economic decline
• fall in GDP for 2 successive quarters
Depression – a period of extended economic decline
• real GDP drops 10%
• a recession lasting 2 or more years
Past Recessions:
1980: 6 months; ~10% US unemployment; - 2.2% GDP
1990: 8 months; ~7.8% US unemployment; -1.4% GDP
2000: 8 months; ~6.3% US unemployment; - 0.3% GDP
Past Great Recession:
2008: 18 months; ~10% US unemployment; - 5.1% GDP
Past Depression:
1933: 43 months; ~25% US unemployment; - 27% GDP
Recession Characteristics:
• usually returns to the previous norm
• markets & customers are often left mostly intact
• A/R is stretched but not ‘broken’
• price compression is often the result of a recession
• the pressure on personal well-being & resilience is lower
+ Cash flow is the key to survival; a strong balance sheet is important but not as critical
Great Recession Characteristics:
• the path to recovery was hard to call
• markets mostly unchanged but customers were lost
• A/R was stretched and often broken
• price compression lasted longer (than expected)
• the pressure on personal well-being & resilience was more prevalent
+ Cash flow was critical and a strong balance sheet was important
1933 Depression - conditions:
• the war had crippled Europe/ a drought crippled the US
• trade policies dragged the US into the depression
• governments did not respond well; they did the opposite
• real-time information/ data/ etc., was not available
• a tech enabled work from home option did not exist
Things to consider:
• was this a perfect storm?
• can we even compare 1933 to 2020?
• it seems unlikely that these conditions will be repeated
What is driving the Depression dialog?
• a highly leveraged population & business environment
• reliance on artificially low interest rates
• governments have responded well, and, have they exhausted their financial tool box?
• can governments fight off (risk based) interest rates?
• will debt to GDP ratios trigger new conditions?
• will trade policies & a trade war accelerate a decline?
With all that in mind, some business thoughts:
• opinions range from ‘a minor economic twitch’ to ’10 yrs of suffering & pain’
• there is NO certainty; there are NO experts
• if this is a hurricane, consider a defensive posture
• customer retention is a major priority; revenue innovation likely next
• keep your powder ($) dry & keep your eyes open
Balance sheet strength becomes a super critical item; +ve cash flow is important but may NOT be sufficient
With all that in mind, some personal thoughts:
• for those that believe in Jesus, giving your worries to Him, over and over, produces peace and freedom
• take notice if you are binging (food, media, exercise, working or a combo); this is a well-being flag
• forcing quiet time into your calendar (force it!!)
• a good sign…. you are being generous with your wisdom, time and resources
• a great sign… you are relating, laughing and praising